The taste of Australia for generations

Many Australians have fond memories of smothering their meat pies with thick and rich Fountain Tomato Sauce, or sharing a summer family barbecue with Fountain Barbecue and Steak Sauces. It's no secret that Australians love and trust Fountain, a brand with rich history and heritage that spans over a century.

Australia's much-loved sauce was born in 1906 when W.C. Douglas company, a Sydney-based grocery wholesaler, started making Fountain Tomato Sauce in its Goodlet Street factories. Tomatoes were grown and harvested in Mudgee, then trucked to Goodlet Street where the product was pulped.

The growing popularity of Fountain Tomato Sauce was later fueled by a radio campaign in the 1950s and 1960s featuring Ken Howards, Australia's premier race-caller at the time, which played during the horse-racing bulletins every Saturday afternoon.

Also in the 1960s, Fountain Steak, Spicy Red, Soy, Mustard and Mint Sauces were all launched in the now iconic 'poodle' bottle – a design still recognised by shoppers all over Australia today.

Further innovations over the past 30 years have seen Fountain bring even more new and interesting products and flavours to Australian families. In addition to the classic glass bottles, Fountain's current range has expanded to include convenient squeezy packs, Asian sauces, tomato paste and marinades.